I am Zi Li. I am passionate about finding problems and using design to solve them. Design to me is the perfect combination of Science and Art. Solving a design problem is like solving a mathematical equation. Every step has a reason behind it. It is about critical and analytical thinking. By the end, as a designer, I try to deliver a solution in an artistic way that makes better sense to the audience.
Freelance, UI/UX Designer
September 2020 - Present, Remote
Developed customized experiences for different products;
Developed visual assets in collaboration with clients to better represent their companies.
Worked with clients from various backgrounds and adapted work processes to meet objectives in a variety of situations.
AiChang, Product Designer
August 2019 - April 2020, Beijing
Created new features, responded to user feedback, and shipped products on time to improve the existing app experience.
I fully charged a new app design from 0 to 1 and further improved the overall user experience by analyzing data.
Collaborating with the marketing department, developed eye-catching visual ads, such as banners, information pages, digital gifts for special events, etc.
Microsoft, Designer
January 2019 - March, Redmond
Collaborated with designers, user researchers, product managers, product marketers, and engineers.
Contributed to the UX/UI of new browser features.
Provided design assets that are consistent with the brand.
BevyUp (Acquired by Nordstrom), Product Designer
October - December 2017, Bellevue, WA
Production Design - Created solid repository of screen flows.
UX Design - Extended screen states, iterate on task flows and re-think BevyUp website experience.
UI Design - Assisted in generating UI styles.
User Research - Investigated the information needs of users.

The Art Institute of Seattle, Peer Tutor
April - December 2017, Seattle, WA
Assisted students in solving problems and helped students become more successful and independent learner. 
Helped to integrate effective learning and study strategies for students.
Assisted instructors in arranging make-up exams. 
The Art Institute of Seattle
April 2015 - September 2018, Seattle, WA
Bachelor of Fine Arts in Graphic and Web Design
Brock University
January 2009 - April 2013, Ontario, Canada
Bachelor of Science in Business Administration​​​​​​​
Persona | Storyboarding | Information Architecture | Wireframes | Visual Design | Interaction Design | Prototyping

Interview | Competitive Analysis | Usability Testing
Figma | Sketch | Illustrator | Photoshop | After Effects | InVision

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